Industry Skin and hair care
Founded 1945
Founder Albert and Sidney Musher
Area served
Website www.aveeno.com Edit this at Wikidata

Aveeno is a brand of skin care and hair care products. The company is owned by American consumer goods and pharmaceutical company Johnson & Johnson. Aveeno was founded in 1945 by brothers Albert and Sydney Musher, and its first product was their Soothing Bath Treatment. The active ingredients in all Aveeno products are colloidal oats or oat extracts – avenanthramides,[1] which have been branded as "active naturals". The brand slogan is "Better Ingredients. Better Skincare: Aveeno." Aveeno offers products to treat skin conditions such as eczema, psoriasis, urushiol-induced contact dermatitis, pruritus ani, chickenpox, hives, and sunburn.

The name Aveeno is derived from the scientific name for the common oat, Avena sativa, as the key ingredients in Aveeno products are colloidal oats.[citation needed]

Aveeno was originally made by Rydelle Laboratories, a division of S. C. Johnson & Son, which dropped the Rydelle name in 1989, and was later purchased by Johnson & Johnson in 1999. In 2001, the brand was expanded into the baby care and body wash categories with Aveeno Baby and Aveeno Skin Relief Body Wash. In 2004 the brand was launched into the facial care category with the Positively Radiant line, based on the "Active Soy" ingredient. In 2005, Aveeno Clear Complexion acne care was introduced and in 2006 Aveeno Ultra Calming launched. In 2007, Aveeno Anti-Aging was introduced to the market.

In January 2013, Jennifer Aniston was announced as the Aveeno spokesperson.[2][3] She replaced Daniella van Graas, who had been Aveeno's spokesmodel and 'face' for many years. When Jennifer Aniston took over the role. she reportedly received "eight figures". That 'changing of the face' was big news.[4][5][6][7]

Environmental pollution

Aveeno have been criticised for selling products that contain Microbeads, small plastic balls that are not removed in sewage treatment works and often end up in the ocean. Johnson & Johnson promised to remove microbeads from their products by 2017. [8]

See also


  1. ^ "Naturally Active Ingredients - Skin Care". www.aveeno.co.uk. 2013-08-29. Retrieved 2017-12-08.
  2. ^ Wu, Sarah. "Jennifer Aniston on Summer Skincare, Infrared Saunas and Unscripted Beauty". Forbes. Retrieved 1 January 2016.
  3. ^ Hogan, Kate. "Jennifer Aniston Is the New Face — and Body — of Aveeno". People Style Watch. Retrieved 1 January 2016.
  4. ^ "Jennifer Aniston Named the New Face of Aveeno Skincare". Us Magazine. January 18, 2013. Retrieved April 28, 2019.
  5. ^ PageSix.com Staff (June 21, 2012). "Face of Aveeno?". PageSix.com 2013. Retrieved April 28, 2019.
  6. ^ Baker, Ken; Finn, Natalie; Passalaqua, Holly (January 17, 2013). "Jennifer Aniston to Be New Face of Aveeno Skin Care". E!News. Retrieved April 28, 2019.
  7. ^ Wilson, Erin (January 17, 2013). "Jennifer Aniston is expanding her beauty empire: She's the new face of Aveeno skincare". Retrieved April 28, 2019.
  8. ^ Aldred, Jessica (19 April 2016). "Microplastics: which beauty brands are safe to use?" – via www.theguardian.com.

External links