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Lord & Taylor Building
|Lord & Taylor Building|
Former Lord & Taylor flagship store as seen in 2009
|Architectural style||Italian Renaissance Revival|
|Location||424–434 Fifth Avenue, Manhattan, New York City, US|
|Floor area||662,729 sq ft (61,569.5 m2)|
|Design and construction|
|Architect||Starrett and Van Vleck, Architects|
|Main contractor||E. Brooks & Company Inc.|
The Lord & Taylor Building is a 10-story commercial building located at 424–434 Fifth Avenue between West 38th and 39th Streets in Midtown Manhattan, New York City. It was built from 1913 to 1914 and was home to Lord & Taylor's flagship department store in New York City.
The Lord & Taylor Building, designed by Starrett & van Vleck in the Italian Renaissance Revival style, contains a two-story base of limestone, a gray brick facade, copper cornices, and a chamfered corner. It was described as the first "frankly commercial" structure on Fifth Avenue above 34th Street, and replaced several of the company's previous headquarters. The building was designated a city landmark by the New York City Landmarks Preservation Commission on October 30, 2007. In 2019, the building was mostly sold to workspace company WeWork, and Lord & Taylor closed its department store inside the building. In March 2020, Amazon acquired the building from WeWork.
In 1826, English immigrant Samuel Lord founded the original Lord & Taylor store at 47 Catherine Street in what is now Two Bridges in Lower Manhattan. His wife's cousin George Washington Taylor, and later his brother-in-law James S. Taylor, would join the enterprise afterward. The original Lord & Taylor would move several times, opening new flagship stores at Broadway and Grand Street within SoHo in 1859, and then at Broadway and 20th Street in the "Ladies' Mile" area in 1870. After a period of economic decline and growth, the company would open stores along Fifth Avenue in 1903 and 1906, becoming one of the avenue's first retailers.
The residential core of Manhattan, once concentrated in lower Manhattan, moved uptown during the late 19th century. Many stores established in the 1850s and 1860s were located along Broadway south of 14th Street, including the Grand Street flagship store of Lord & Taylor. By the 1870s, stores were being established between 14th and 23rd Streets in the Ladies' Mile area. At the beginning of the 20th century, development was centered on Fifth Avenue north of 34th Street, where new department store buildings were quickly replacing the street's brownstones. The first of these was the B. Altman and Company Building, which opened in 1906.
Relocation and opening
Edward Hatch, a partner in Lord & Taylor, and his grandson Wilson Hatch Tucker decided to look for a new location for Lord & Taylor's headquarters in 1909.:43–44 A site abutting the western sidewalk of Fifth Avenue, running from West 38th to 39th Streets, was leased from the Burton brothers in October 1912. The site measured 260 feet (79 m) on 38th Street by 200 feet (61 m) deep, but excluded a holdout lot at the site's northwest corner, at 39th Street. Starrett & van Vleck were announced as the architects, while the structure was erected by E. Brooks & Company Inc. At the time, the store was planned to open at the beginning of 1914. The old home of John H. Starin on the site was torn down at the end of 1912, and construction was well underway by the middle of the following year.
The Lord & Taylor Building opened between 38th and 39th Streets on February 24, 1914. The Broadway store was sold a month later, on March 26. The new building had cost more than estimated, and Lord & Taylor announced in November 1915 that it would sell off its wholesale business because of a lack of funding. When Samuel Reyburn became president of Lord & Taylor in 1916, he started a tradition of holiday window displays.
Dorothy Shaver became a full-time employee at Lord & Taylor in 1924, eventually becoming its president in 1945. Under her tenure, the Lord & Taylor Building was expanded to include several specialty and clothing departments, and Lord & Taylor became the first store to include such divisions. The fourth floor was rehabilitated to accommodate an older women's clothing department, and reopened in March 1938. That September, the renovated third floor opened to the public with divisions for dresses, millinery, and suits and coats. The third floor used colored furniture to contrast with gray walls; several mirrors for customers to quickly preview garments; and narrow entrances that drew customers' attention to the rear sections of the department, rather than to the items near the entrances. According to The New York Times, these additions were "deliberately violating several cardinal principles of store layout". The redesign was planned by Raymond Loewy.
The company would expand to its first branch location in 1941,:38 but the main building on Fifth Avenue continued to serve as Lord & Taylor's flagship store and headquarters. In November 1938, an atypically warm month for the city, the company was involved in a dispute with the Fifth Avenue Association over a window display that did not display any merchandise, but instead depicted a blizzard with a sign stating "It's coming! Sooner or later!". The display supposedly went against a ban on "cheap trinket shops", and the company took down the displays before later putting them back up.
The third-floor balustrade on the store's facade may have been removed by 1967. In January 1976, it was announced that five of the building's floors, including the main floor, would be remodeled with mirrored glass on the columns and walls, as well as travertine sales counters. The renovation was completed that September, at which point Lord & Taylor CEO Joseph E. Brooks announced that the branches would receive similar renovations. Starting in 1979 during the Iran hostage crisis, the store played The Star-Spangled Banner, the U.S. national anthem, each morning before opening. The tradition, which continued until the store's closure in 2019, was implemented because Lord & Taylor's chairman at the time wanted to send the message that the U.S. was "the greatest country in the world". Lord & Taylor's parent company signed a lease for the Dreicer Building, the "holdout" building at Fifth Avenue and 39th Street, in 1986. The store was later expanded into the Dreicer Building. New windows were added in 2003.
Sale and closure of flagship
In 2006, Lord & Taylor was sold to Federated Department Stores (now Macy's, Inc.). At the time, the company announced that the flagship location would remain in place, in spite of rumors of the flagship store's closure. In the preceding years, 32 other branch locations had been closed. Six of the floors were renovated in 2009–2010. During the renovation, a home department was added; the ground floor beauty department was refurbished with brighter lights and a new chandelier; and several windows that were previously located in storage rooms were incorporated into the publicly accessible space.
In April 2017 plans to add a large condo building above the store were discussed, though they never materialized. That October, it was reported that the company planned to sell the Fifth Avenue store and headquarters building to WeWork for a reported $850 million. WeWork was to occupy three quarters of the building, leaving two to three floors for Lord & Taylor's retail space. The sale was officially finalized in February 2019. As part of the final transaction WeWork converted $125 million of the purchase price into equity, forming a joint venture for the building ownership.
In June 2018, Lord & Taylor announced that it would be leaving the Fifth Avenue location entirely. The store closed January 3, 2019. In June 2019, Amazon.com expressed interest in renting out almost the entire building from WeWork. The deal closed in February 2020, with Amazon purchasing the building for $978 million. The acquisition was finalized the following month.
The Lord & Taylor Building is located on an L-shaped lot. Its frontage totals about 260 feet (79 m) to the south on 38th Street, 200 feet (61 m) to the west, 160 feet (49 m) to the north on 39th Street, and 150 feet (46 m) to the east on Fifth Avenue. This excludes a holdout lot at 39th Street and Fifth Avenue, which was separately owned when the Lord & Taylor Building was erected. The building was erected around the lot, as the owner refused to sell the land. The total square footage of the building exceeded 600,000 square feet (56,000 m2) and included two basement levels and ten above-ground levels.
The 10-story facade of the building is split into three layers: the first-and-second-floor limestone base, the brick-bonded facade of the third through eighth floors, and the terracotta-faced ninth and tenth floors. The ninth- and tenth-floor facade is designed to look like a colonnade with the windows located in recessed bays between the "columns" of the colonnade. These "columns" are spaced at intervals of 22 feet (6.7 m). The chamfered corner at Fifth Avenue and 38th Street, which intersected at a 45-degree angle with each facade, was a visual element that united the Fifth Avenue and 38th Street elevations. The chamfer is clad with terracotta below the eighth floor and blends with the colonnade wrapping around the ninth- and tenth-floor facades. The section of the facade that wraps around the holdout lot is windowless and undecorated.
Decorative elements were used sparingly on the facade. These included the two-story coffer-vaulted main entrance on Fifth Avenue, the balustrade and balconies on the facade, the ninth- and tenth-floor colonnade, and the copper cornice on the facade above the tenth floor. The main entrance was spanned by an arch topped by an elaborately decorated keystone, while cartouches and other decorations were present in other parts of the entrance vestibule. "Multi-light windows" were added on the third through tenth floors, deviating from the plate glass windows typically used in retail buildings, which one critic said "added much to the appearance of the openings". In addition to the main entrance, there were smaller side entrances on 38th and 39th Streets.
Travertine was used for the surface of the first floor. Cork surfaces were incorporated into the selling counters to reduce employee fatigue. Wood was also used in the decorative features and on the fifth floor, where there was originally a carpet department.
The building was designed with several features that enabled the store to function efficiently. For instance, ramps led from 38th and 39th Streets to a receiving/delivery dock in the building's basement, obviating the need for delivery trucks to load and unload cargo on the street. Additionally, the displays in the store's front windows were located on small elevators, which could be lowered into the basement whenever the displays had to be changed. There were several conveyor systems and dumbwaiters that could move products from the basement to the shipping department or customers. A packaging department was located on the eighth floor.
The above-ground floors were connected via 20 passenger elevators, seven staircases, and numerous freight elevators and conveyor systems. Lord & Taylor was considered the first department store to have installed elevators, though it is unclear whether the Fifth Avenue flagship was the first Lord & Taylor store with elevators. On the walls outside the passenger elevator landings on each floor, there were lighted arrows that indicated each elevator's direction of travel; at the time of the building's construction, this was still an uncommon feature.
There were no retail areas on the 10th floor, which instead contained a food court with restaurants that could collectively seat 500 people. The dining areas were named after their theming: the Adam style Wedgewood Room, the Chinese-themed Mandarin Room, and the Italian villa-themed Loggia. Other customer amenities included a concert hall within the seventh-floor music department; and restrooms, telephones, and travel counters on the fifth floor. There was also a "manicure parlor for men" as well as a mechanical horse ride.
Employee amenities were also built into the design of the building: there was a gym, solarium, and dental and medical departments on the 11th floor, while other floors contained dining rooms and a men's smoking area. A plaque, commemorating 68 Lord & Taylor employees who died in wars, was hung on the wall just inside the entrance.
Upon the building's completion, its design was lauded by Architecture magazine as a public "gift and a benefit". In the 1939 WPA Guide to New York City, the Federal Writers' Project described the Lord & Taylor Building's construction as being "a break with tradition" and that "the avenue now had a building that was frankly commercial as well as dignified". Upon the sale of the building in 2017, a New York Times reporter wrote that the move was "a story of the new economy cannibalizing the old".
- Percival 2007, p. 1.
- Federal Writers' Project (1939). "New York City Guide". New York: Random House. p. 217. ISBN 978-1-60354-055-1. (Reprinted by Scholarly Press, 1976; often referred to as WPA Guide to New York City.)
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- Percival 2007, p. 5.
- "LORD & TAYLOR QUIT WHOLESALE FIELD; Directors Authorize Sale of That Branch of Their Business, and J. H. Emery May Buy It. TO EXTEND RETAIL TRADE Final Assent Must Come from Stockholders, Who Are to Meet on Next Tuesday". The New York Times. November 27, 1915. ISSN 0362-4331. Retrieved October 11, 2019.
- "Dorothy Shaver (1893–1959), The First Lady of Retailing" (PDF). National Museum of American History Archives Center. Retrieved May 6, 2017.
- "NEW WOMEN'S SHOP OPENS AT PREVIEW; Lord & Taylor Dedicates Part of Modernized Floor to Older Shoppers COLOR SCHEME IS NOVEL Pastel Walls and More Vivid a Furnishings Give Effect of Luxurious Hoe t". The New York Times. March 30, 1938. ISSN 0362-4331. Retrieved October 11, 2019.
- "NEW FLOOR OPENED BY LORD & TAYLOR; Store Departs From Tradition in Design Featuring Color and Narrow Entrances MIRRORS USED LAVISHLY Lighting Arrangement Solves the Problem of Daylight Apparel Merchandising Light and Shadow Used Custom Made Goods Featured". The New York Times. September 1, 1938. ISSN 0362-4331. Retrieved October 11, 2019.
- "DISPUTE ON WINDOW'SNOW'; Fifth Ave. Group's Objection to Store Deisplay Protested". The New York Times. November 17, 1938. ISSN 0362-4331. Retrieved October 11, 2019.
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- Percival 2007, p. 4.
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- Percival 2007, p. 6.
- Percival 2007, pp. 7–8.
- Hastings 1914, p. 119.
- Hastings 1914, p. 120.
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