Rankin/Bass Animated Entertainment

Rankin/Bass Animated Entertainment
Videocraft International (1960–1968)
Industry Film
Fate Closed by Lorimar-Telepictures
Specials now half-owned by Warner Bros. and Universal Pictures
Shut down
Predecessor Arthur Rankin Jr. Associates
Founded September 14, 1960; 60 years ago (1960-09-14)
Founders Arthur Rankin, Jr.
Jules Bass
Defunct 2001; 19 years ago (2001)
Headquarters ,
Products Television specials
Television series
Feature films
Parent Independent (1960–1971, 1974–1983)
Tomorrow Entertainment (1971–1974)
Telepictures Corporation (1983–1987)
Rich Animation Studios (1999 with the head of Arthur Rankin Jr.)

Rankin/Bass Animated Entertainment (founded and formerly known as Videocraft International, Ltd. and Rankin/Bass Productions, Inc. ) was an American production company known for its seasonal television specials, particularly its work in stop motion animation. Rankin/Bass' stop-motion features are recognizable by their visual style of doll-like characters with spheroid body parts, and ubiquitous powdery snow using an animation technique called "Animagic". Often, traditional cel animation scenes of falling snow would be projected over the action to create the effect of a snowfall.

Nearly all of the studio's animation was outsourced to at least five Japanese animation companies: MOM Production, Toei Animation, TCJ (Television Corporation of Japan), Mushi Production and Topcraft.[1][2]


The company was founded in New York City by Arthur Rankin, Jr. and Jules Bass on September 14, 1960, as Videocraft International. The majority of Rankin/Bass's work, including all of their "Animagic" stop-motion productions (which they were well known for), were created in Tokyo, Japan. Throughout the 1960s, the Animagic productions were headed by Japanese stop-motion animator Tadahito Mochinaga at his studio, MOM Production. He was credited for his supervision as "Tad Mochinaga".

At that same time, Rankin/Bass's traditionally cel-animated works were done at Crawley Films in Ottawa, Ontario, Canada, and later, the other Japanese animation studios: Toei Animation, TCJ (now Eiken) and Mushi Production. And from the 1970s to the early 1980s, the others were animated by another of Tokyo's animation studios, Topcraft, which was formed in 1971 (or 1972 in some cases) as an offshoot of Toei Animation. Many Topcraft staffers, including the studio's founder Toru Hara (who was credited as an animation supervisor in some of Rankin/Bass' specials), would go on to join its successor Studio Ghibli and work on Hayao Miyazaki's feature films, including Nausicaä of the Valley of the Wind and My Neighbor Totoro.

In addition to the "name" talent that provided the narration for the specials, Rankin/Bass had its own company of voice actors. For the studio's early work, this group was based in Toronto, where recording was supervised by veteran CBC announcer Bernard Cowan. This group included actors such as Paul Soles, Larry D. Mann, and Paul Kligman.

Maury Laws served as musical director for almost all of the animated films and television programs. Romeo Muller was another consistent contributor, serving as screenwriter for many of Rankin/Bass's best-known productions including Rudolph the Red-Nosed Reindeer, The Little Drummer Boy, and Frosty the Snowman.


One of Videocraft's first projects was an independently produced television series, The New Adventures of Pinocchio in 1960, based on Carlo Collodi's novel The Adventures of Pinocchio and featuring "Animagic", a stop motion animation process using figurines or puppets (a process already pioneered by George Pal's "Puppetoons" and Art Clokey's Gumby and Davey and Goliath), managed by Mochinaga and his MOM Production staffers for Videocraft with Dentsu. This was followed by another independently produced series using more traditional cel animation and based on already established characters, Tales of the Wizard of Oz in 1961.

One of the mainstays of the business was holiday-themed animated specials for airing on American television. In 1964, the company produced a special for NBC and sponsor General Electric, later owner of NBC. It was a stop motion animated adaptation of Robert L. May's 1939 story "Rudolph The Red-Nosed Reindeer" and the 1949 song it inspired, "Rudolph the Red-Nosed Reindeer," written by May's brother-in-law, Johnny Marks. In 1948, it had been made into a cartoon by Max Fleischer, brother and former partner of Dave Fleischer, as a traditional animated short for the Jam Handy Film Company almost two decades earlier. This featured Canadian actress Billie Mae Richards as the voice of the main title character, Rudolph.

With American actor Burl Ives in the role of Sam the Snowman — the narrator, and an original orchestral score composed by Marks himself, Rudolph became one of the most popular, and longest-running, Christmas specials in television history: it remained with NBC until around 1972 when it moved to CBS. In 2019, for its 55th anniversary, the special was also aired on Freeform as part of its “25 Days of Christmas” franchise, although it will continue to air on CBS under a separate license with Universal.[3]

The special contained seven original songs. In 1965, a new song was filmed in "Animagic" to replace "We're a Couple of Misfits", titled "Fame and Fortune."

The success of Rudolph led to numerous other Christmas specials. The first was The Cricket on the Hearth, with a live-action prologue by Danny Thomas and the animation by TCJ, in 1967, followed by the Thanksgiving special The Mouse on the Mayflower, told by Tennessee Ernie Ford and animated by Toei Animation, in 1968.

Many of their other specials, like Rudolph, were based on popular Christmas songs. In 1968, British-American actress Greer Garson provided dramatic narration for The Little Drummer Boy, based on the traditional song and set during the birth of the baby Jesus Christ, and starring Puerto Rican actor José Ferrer as the voice of Ben Haramend. During that year, Videocraft International, Ltd. (whose logo dominated the Rankin/Bass logo in the closing credit sequences) changed its name to Rankin/Bass Productions, Inc., and adopted a new logo, retaining a Videocraft byline in their closing credits until 1971 when Tomorrow Entertainment, a unit of the General Electric Company acquired the production company. The "Animagic" process for The Little Drummer Boy took place at MOM Production, which was renamed Video Tokyo Production after Tadahito Mochinaga left Japan for his return trip to China following the completion of the animation for Mad Monster Party?, thus ending his collaboration with Rankin/Bass. Takeo Nakamura, the director of Sanrio's 1979 stop motion feature Nutcracker Fantasy,[4][5] was among the "Animagic" team but was never credited as a supervisor.

The following year, in 1969, Jimmy Durante sang and told the story of Frosty the Snowman, with Jackie Vernon voicing Frosty[6] and Osamu Tezuka's Mushi Production handling the animation with supervision by Hanna-Barbera employee Yusaku "Steve" Nakagawa. It was based on Steve Nelson and Jack Rollins' 1950 song of the same name.

1970 brought another Christmas special, Santa Claus Is Comin' To Town.[7] Rankin/Bass enlisted Fred Astaire as narrator S.D. (Special Delivery) Kluger, a mailman answering children's questions about Santa Claus and telling his origin story. The story involved young Kris Kringle, voiced by Mickey Rooney, and the villainous Burgermeister Meisterburger, voiced by Paul Frees. Kringle later marries the town's schoolteacher, Miss Jessica, voiced by Robie Lester. Kizo Nagashima, the associate director of Rankin/Bass' previous "Animagic" productions, was credited as a production supervisor.

In 1971, Rankin/Bass produced their first Easter television special, Here Comes Peter Cottontail, with the voices of Danny Kaye as the narrator Seymour S. Sassafrass, Vincent Price as the evil rabbit January Q. Irontail, and Casey Kasem from the Scooby-Doo franchise as the title character Peter Cottontail. It was not based upon the title song by Steve Nelson and Jack Rollins, but on a 1957 novel by Priscilla and Otto Friedrich titled The Easter Bunny That Overslept. This was the final "Animagic" production to be supervised by Kizo Nagashima. In 1977, Fred Astaire returned as S.D. Kluger in The Easter Bunny Is Comin' to Town, telling the tale of the Easter Bunny's origins. From there, Rankin/Bass uses Masaki Iizuka as an associate producer, and Akikazu Kono as an "Animagic" supervisor. Back in 1973, Iizuka was the production assistant of Marco — a live-action musical film based on the biography of Italian merchant, explorer, and writer Marco Polo, filmed at Toho Company in Tokyo and on location throughout East Asia, and featuring Kono's "Animagic" sequence of the Tree People. Previously, he was met by Rankin during the animation production of the Halloween television special Mad, Mad, Mad Monsters at Mushi Production in 1972, and became an integral part of Rankin/Bass for many years.

In 1974, Rankin/Bass Productions was relaunched once again as an independent production company and produced another Christmas special for television, The Year Without a Santa Claus, featuring Shirley Booth, voicing narrator Mrs. Claus, Mickey Rooney, returning as the voice of Santa Claus, and supporting characters Snow Miser (voiced by Dick Shawn) and Heat Miser (voiced by George S. Irving). It was the first Rankin/Bass "Animagic" production on which Akikazu Kono and puppet maker Ichiro Komuro share in the production supervision. It was remade as a poorly received live action/special effects TV movie shown on NBC in 2006 starring Delta Burke and John Goodman as Mrs. Claus and Santa.[8]

Throughout the 1970s, Rankin/Bass, with Video Tokyo and former Toei animator Toru Hara's Topcraft, continued to produce animated sequels to its classic specials, including the teaming of Rudolph and Frosty in 1979's Rudolph and Frosty's Christmas in July, with the voice of Ethel Merman as Lilly Loraine, the ringmistress of a seaside circus, and Rooney again returning as Santa. The special features cameos by characters from several other Rankin/Bass holiday specials, including Big Ben from Rudolph's Shiny New Year and Jack Frost from Frosty's Winter Wonderland. Later that year, Jack appeared in his own special, Jack Frost. Narrated by Buddy Hackett, it tells the story of the winter sprite's love for a mortal woman menaced by the evil Cossack king, Kubla Kraus (Paul Frees, in addition to Kubla, voiced Jack Frost's overlord, Father Winter himself). In this special, Jack's voice was performed by Robert Morse, who previously voiced Stuffy in 1976's The First Easter Rabbit (loosely based on Margery Williams' The Velveteen Rabbit), and young Ebenezer Scrooge in 1978's The Stingiest Man in Town (based on Charles Dickens' A Christmas Carol).

Among Rankin/Bass's original specials was 1975's The First Christmas: The Story of the First Christmas Snow, featuring the voice of Angela Lansbury (who also starred in the 1982 adaptation of The Last Unicorn) as the narrating and singing nun, Sister Theresa, and Irving Berlin's Christmas classic "White Christmas".

Their final stop-motion style Christmas story was The Life and Adventures of Santa Claus, taken from the L. Frank Baum story of the same name and released in 1985. In this story, the Great Ak summons a council of the Immortals to bestow upon a dying Claus the Mantle of Immortality. To make his case, the Great Ak tells Claus's life story, from his discovery as a foundling in the magical forest and his raising by Immortals, through his education by the Great Ak in the harsh realities of the human world, and his acceptance of his destiny to struggle to bring joy to children.[9] This special has recently been released as part of the Warner Brothers Archive Collection on a double-feature disc that also contains Nestor the Long-Eared Christmas Donkey which is often paired with The First Christmas on holiday broadcasts.

Many of these specials are still shown seasonally on American television, and some have been released on VHS, DVD, and Blu-ray.

Throughout the 1960s, Videocraft produced other stop motion and traditional animation specials and films, some of which were non-holiday stories. 1965 saw the production of Rankin/Bass's first theatrical film, Willy McBean and His Magic Machine, the first of four films produced in association with Joseph E. Levine's Embassy Pictures and a second joint venture between Videocraft and Dentsu. 1966 brought The Ballad of Smokey the Bear, narrated by James Cagney, the story of the famous forest fire-fighting bear seen in numerous public service announcements.[10]

The theatrical feature film Mad Monster Party? saw theatrical release in the spring of 1967, featuring one of the last performances by Boris Karloff. The film features affectionate send-ups of classic movie monsters and their locales, adding "Beatle"-wigged skeletons as a send-up of the era's pop bands, and a writing staff borrowed from Mad magazine. It is also the last "Animagic" project that Tadahito Mochinaga supervised.

In 1972 and 1973, Rankin/Bass produced four animated TV movies for The ABC Saturday Superstar Movie series: Mad Mad Mad Monsters, Willie Mays and the Say-Hey Kid, The Red Baron, and That Girl in Wonderland.

In 1977, Rankin/Bass produced an animated version of J. R. R. Tolkien's The Hobbit. It was followed in 1980 by an animated version of The Return of the King (the animation rights to the first two volumes were held by Saul Zaentz, producer of Ralph Bakshi's animated adaptation The Lord of the Rings). Other books adapted include The Last Unicorn by Peter S. Beagle, a rare theatrical release that was co-produced with ITC Entertainment in London, England, Peter Dickinson's The Flight of Dragons and Kenneth Grahame's The Wind in the Willows which was animated by Cuckoo's Nest Studios (now Wang Film Productions) in Taipei, Taiwan.

In addition to their prime time specials, Rankin/Bass produced several regular television shows in traditional animation, including The King Kong Show in 1966, co-produced with Toei Animation, The Jackson 5ive in 1971, co-produced with Motown Productions, and The Osmonds in 1972. The most successful of these was ThunderCats in 1985, an action-adventure series based on a related line of toys. It was followed by two similar TV shows about humanoid animals, SilverHawks in 1986, and TigerSharks, as part of the series The Comic Strip in 1987. Each of those four series was mainly animated by former Topcraft employees' Pacific Animation Corporation, with production management by Masaki Iizuka, just before the studio was bought by Disney and renamed Walt Disney Animation Japan in 1988. Neither one enjoyed the same commercial success as ThunderCats did, however.

Rankin/Bass also attempted live-action productions, such as 1967's King Kong Escapes, a co-production with Toho; 1976's The Last Dinosaur; 1978's The Bermuda Depths; 1980's The Ivory Ape; and 1983's The Sins of Dorian Gray. With the exception of King Kong Escapes, all were made-for-television films.


After its last series output, Rankin/Bass shut down its production company on March 4, 1987.

Arthur Rankin, Jr. would split his time between New York City, where the company still has its offices, and his home in Bermuda. Rankin died at Harrington Sound, Bermuda on January 30, 2014 at the age of 89.[11] Bass became a vegetarian; a decade later, he wrote Herb, the Vegetarian Dragon,[12] the first children's book character developed specifically to explore moral issues related to vegetarianism. The original story and a follow-up cookbook became bestsellers for independent publishing house Barefoot Books.

In 1999, Rankin/Bass joined forces with James G. Robinson's Morgan Creek Productions and Nest Family Entertainment, creators of The Swan Princess franchise, for the first and only animated adaptation of Rodgers and Hammerstein's musical The King and I, based on a treatment by Rankin. Distributed by Warner Bros. Family Entertainment, the film flopped at the American box office and many American film critics took it to task for its depictions of "offensive ethnic stereotyping."

In 2001, Fox aired the first new original Christmas special to be produced by both Rankin and Bass in 16 years, Santa, Baby!, which like most of their production company's other specials was based on a popular, similarly-titled Christmas song. Santa, Baby! stood out from its predecessors due to its use of African-American characters and voice performers, such as Patti LaBelle (the narrator), Eartha Kitt, Gregory Hines, Vanessa L. Williams and Tom Joyner.[13] Santa, Baby! turned out to be the final Rankin/Bass-produced special; the Rankin/Bass partnership was officially dissolved shortly after, with most of its remaining assets acquired by Warner Bros.

Currently, the pre-1974 Rankin-Bass library is owned by Universal Pictures via DreamWorks Animation's DreamWorks Classics subsidiary, while Warner Bros. owns the rights to the post-1974 library via Telepictures. Universal also retained the rights to King Kong Escapes and also currently holds the rights to Willy McBean and his Magic Machine, again, via DreamWorks Classics. StudioCanal holds the rights to the films from Rankin-Bass that Embassy Pictures distributed, while ITV Studios currently holds the rights to The Last Unicorn. The rights to the 1999 animated film adaptation of The King and I are currently held by Morgan Creek Entertainment.


For over 20 years, most of Rankin/Bass' films were shown on the Family Channel and Freeform during their December "25 Days of Christmas" seasonal period. Starting in 2018, the specials moved to AMC and aired during their "Best Christmas Ever" seasonal period. The original Rudolph and Frosty specials currently air on CBS under a separate contract with Rankin/Bass and its successors-in-interest. The two specials will also air on Freeform in 2019 as part of the Disney networks’ “25 Days of Christmas” festival.[14]

The beloved specials of Rankin/Bass have been parodied by the likes of TV series from Saturday Night Live[15] to South Park,[16] while non-holiday works like The Last Unicorn maintained a cult following.[17]



Feature films

Animated TV specials

Stop motion animation

Traditional animation

Episodes of The ABC Saturday Superstar Movie

Animated TV series

Stop motion animation

Traditional animation

Animated TV movies

Live-action TV movies


Title Release date
Rudolph the Red-Nosed Reindeer 1964–1979
The Little Drummer Boy 1968–1976
Frosty the Snowman 1969–1979
Santa Claus Is Comin' to Town 1970–1977

Overseas animation studios used by Rankin/Bass

Japanese studios

Other studios


  1. ^ "The Japanese Studios of Rankin/Bass". cartoonresearch.com. Retrieved 17 March 2018.
  2. ^ Clements, Jonathan; McCarthy, Helen (9 February 2015). "The Anime Encyclopedia, 3rd Revised Edition: A Century of Japanese Animation". Stone Bridge Press. Retrieved 17 March 2018 – via Google Books.
  3. ^ "FREEFORM to show Rudolph and Frosty this Holiday Season". Enchanted World of Rankin/Bass blog. Rick Goldschmidt. May 17, 2019. Retrieved May 28, 2019.
  4. ^ Lost & Found Film Club: NUTCRACKER FANTASY on Vimeo
  5. ^ Saniro's Stop-Motion Nutcracker Fantasy to be Screened in LA|Anime News Network
  6. ^ The Rankin/Bass "Frosty" Specials on Records|Cartoon Research
  7. ^ Rankin/Bass "Santa Claus is Comin' to Town" on Records|Cartoon Research
  8. ^ "The Year Without a Santa Claus". 11 December 2006. Retrieved 17 March 2018 – via www.imdb.com.
  9. ^ The Life & Adventures of Santa Claus (1985) on IMDb
  10. ^ Woolery, George W. (1989). Animated TV Specials: The Complete Directory to the First Twenty-Five Years, 1962-1987. Scarecrow Press. pp. 24-25. ISBN 0-8108-2198-2. Retrieved 27 March 2020.
  11. ^ Obituary for Arthur Rankin, Jr. from The Royal Gazette, 1/31/2014
  12. ^ Herb, the Vegetarian Dragon, 1999, ISBN 978-1-902283-36-4
  13. ^ Santa Baby! (2001) on IMDb
  14. ^ CBS holiday special lineup is here! When 'Rudolph the Red-Noised Reindeer' airs
  15. ^ Saturday Night Live (SNL): “The Narrator That Ruined Christmas” on Vimeo
  16. ^ "South Park" A Very Crappy Christmas (TV Episode 2000) - Connections - IMDB
  17. ^ 18 Popular Cult Classic Movies That Are Perfect For Movie Night - CINEMABLEND

External links