Real (hypermarket)

Real
Type Private
Industry Retail
Founded 1992
Headquarters Düsseldorf, Germany
Area served
Germany
Revenue 7.4 billion (2017-18)
Number of employees
36,000 (2019)
Parent Investor consortium of:
* X+Bricks AG
* Sistema Capital Partners
Website real.de

Real (stylized real and real,- until 2017) is a chain of hypermarkets in Germany, until 2020 owned by Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf. Until 2014 it was also active globally, in Poland, Romania, Russia, Ukraine and Turkey; most of these operations were bought by French retail company Auchan Group.

History

In 2006, Metro acquired Walmart's 85 stores in Germany[1] and 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2]

In November 2012, Metro sold its 91 Real hypermarkets in Poland, Romania, Russia and Ukraine to Auchan for €1.1 billion.[3] In 2014, it sold its 12 Real hypermarkets in Turkey.[4]

In September 2018, Metro AG announced the split from Real and sale of all hypermarkets, and in February 2020, Real was sold to the German-Russian consortium of X+Bricks AG and SCP Group, part of Sistema group.[5]

Products

As well as food, Real also offers a wide assortment of household goods, electrical appliances, books, media, textiles and footwear (sports and regular footwear are concessions owned by Hamm Market Solutions GmbH & Co KG, based in Osnabruck, Germany), sports goods, and stationery. In addition to branded products, several store brands are offered including discount label TiP (Toll im Preis - Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.

See also

References

  1. ^ World's Biggest Retailer Wal-Mart Closes Up Shop in Germany
  2. ^ EU Oks Metro to Buy Polish Retailer Geant Polska
  3. ^ "Metro sells some hypermarket operations to Auchan". Reuters. November 2012.
  4. ^ Hurriyet Daily News (2014). "Metro sells Real stores in Turkey".
  5. ^ "Real geht an deutsch-russisches Konsortium: In einer Filiale erleben wir eine Überraschung". chip.de. 18 February 2020.

External links

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