TV Asahi

TV Asahi Holdings Corporation
Native name
Romanized name
Kabushiki-gaisha Terebi Asahi Hōrudingusu
Formerly Nihon Educational Television Co., Ltd.
Asahi National Broadcasting Co. Ltd.
Type Public
TYO: 9409
ISIN JP3429000007
Industry Information, Communication
Founded Tokyo, Japan (November 1, 1957; 63 years ago (1957-11-01))
Headquarters 9-1, Roppongi Rokuchome, Minato, Tokyo, Japan
Key people
  • Hiroshi Hayakawa
  • (Chairman and CEO)
  • Shinichi Yoshida
  • (President and Representative Director)
  • Masaya Fujinoki
  • (Senior Executive Director)
  • Toru Takeda
  • (Senior Executive Director)
Products Broadcasting, TV program production, etc.
Services Stockholding
Revenue Steady¥235,398 million (FY 2010)
Increase¥9,851 million (FY 2010)
Increase¥7,013 million (FY 2010)
Total assets Increase¥309,871 million (FY 2010)
Total equity Increase¥242,863 million (FY 2010)
Owner The Asahi Shimbun Company (24.72%)
Toei (16.09%)
Murayama family (co-owner of Asahi Shimbun; 5% through Kosetsu Museum of Art)
Mizuho Trust & Banking (4.01% through Trust & Custody Services Bank)
Kyushu Asahi Broadcasting (3.2%)
Recruit (2.09%)
State Street BTC of Japan (2.02%)
The Asahi Shimbun Foundation (2%)
Northern Trust (1.92%)
The Master Trust Bank of Japan (1.77%)
Number of employees
1,148 (as of June 30, 2011)
Parent Asahi Shimbun (24.83%)
Subsidiaries TV Asahi Corporation
CS 110 Co., Ltd.
Flex Co., Ltd.
Japan Cable Television
Shin-Ei Animation
TV Asahi America Inc.
TV Asahi Music Co., Ltd.
TV Asahi Productions, Co., Ltd.
TV Asahi Service Co., Ltd.
Video Pack Nippon
New Japan Pro-Wrestling (10%)
Toei Company (11.3%)
TV Asahi Corporation
Native name
Romanized name
Kabushiki-gaisha Terebi Asahi
Type Kabushiki gaisha
Industry Information, Communication
Founded Tokyo, Japan (October 15, 2013; 7 years ago (2013-10-15))
Headquarters 9-1, Roppongi Rokuchome, Minato, Tokyo, Japan
Key people
Products Broadcasting, TV program production, etc.
Services Telecasting, Program producing
Revenue Increase¥267,928 million (2014)
Increase¥267,928 million (2014)
Increase¥11,678 (2014)
Total assets Increase¥317,239 million (2014)
Number of employees
4,021 (as of March 31, 2014)
Parent TV Asahi Holdings Corporation
Subsidiaries TV Asahi ASK Co., Ltd.
Shinei Video
TV Asahi Video Co., Ltd.
NJPW World

TV Asahi Corporation[a], also known as EX and Tele-Asa[b], is a Japanese television network with its headquarters in Roppongi, Minato, Tokyo, Japan. The company also owns All-Nippon News Network.


Sign of TV asahi in headquarters since 2003

In 2003, the company headquarters moved to a new building designed by Fumihiko Maki at: 6-9-1 Roppongi, Minato, Tokyo, Japan.

Some of TV Asahi's departments and subsidiaries, such as TV Asahi Productions and Take Systems, are still located at TV Asahi Center, the company's former headquarters of 1986–2003. It is located at Ark Hills, not far from its headquarters.

View of TV Asahi headquarters since 2003


TV Asahi's annexe at Ark Hills, not far from its headquarters since 2003

TV Asahi began as "Nihon Educational Television Co., Ltd." (NET) (株式会社日本教育テレビ, Kabushiki-gaisha Nihon Kyōiku Terebi, "The Japanese Educational Television Company") on November 1, 1957. It was established as a for-profit educational television channel. At the time, its broadcasting license dictated that the network is required to devote at least 50% of its airtime to educational programming, and at least 30% of its airtime to children's educational programming. The station was owned by Asahi Shimbun, Toei Company, Nihon Keizai Shimbun, and Obunsha.

However, the for-profit educational television model eventually proved to be a failure. In 1960, NET began its transformation into a general-purpose television station. It began to broadcast anime and foreign movies. So as not to run afoul of the educational TV license requirements, NET justified the airing of these programs under the pretext of "nurturing a child's emotional range" (子供の情操教育のため, Kodomo no jōsō kyōiku no tame) and "introduction of foreign cultures" (外国文化の紹介, Gaikoku bunka no shōkai). At the same time, NET also changed its common name from "Nihon Educational Television" to "NET TV" (NETテレビ).

Seven years later, in 1967, NET aired its first colour broadcast programme. Part of its transformation into a general TV channel would be the April 1971 premiere of the Kamen Rider Series by the Toei Company and creator Shotaro Ishinomori, the tokusatsu superhero series that would make the channel a national hit. It has been its home ever since, joined by yet another toku series, Super Sentai, in the spring of 1975 (KR left the channel in 1975, only to return in 2000). Aside from these two live action programs, which would become part of its flagship programming, due in part by the work done by Toei's animation branch, the 70s were also marked on NET with great animation classics of national fame, which aired one after the other in the channel and were even exported to other countries, many of these would be part of daily life and culture and helped introduce the world to the anime genre. Such animations put the channel in direct competition with other stations which broadcast similar programming.

NET's transformation into a general-purpose television station was complete by November 1973, when NET, along with educational channel "Tokyo Channel 12" (now TV Tokyo) in Tokyo applied and received a general purpose television station license. At the same time, NET renamed itself as NET General Television (総合局NET), which subsequently became the "Asahi National Broadcasting Company, Limited" (全国朝日放送株式会社, Zenkoku Asahi Hōsō Kabushiki-gaisha, commonly named "TV Asahi") on April 1, 1977. Five years later, TV Asahi became the official network, until 1999, for yet another Toei live action franchise, the Metal Hero Series.

In 1996, TV Asahi established the All-Nippon News Network (ANN) (オールニッポンニュース・ネットワーク, Ōru Nippon Nyūsu Nettowāku), and began a number of reforms, including the unification of all presentation styles on its regional networks and the creation of a new logo to give Asahi the look and feel of a national television network. On October 1, 2003, TV Asahi moved its head office from its Ark Hills Studio to Roppongi Hills, and the station was renamed "TV Asahi Corporation", with the name presented as "tv asahi" on-screen.

The transmission of international aquatics competitions, World Cup football matches, and creation of popular late-night TV programs contributed to a rise in ratings for TV Asahi, and lifted the TV station from its popularly ridiculed "perpetual fourth place" finish into second place, right behind Fuji TV, by 2005.

The station also launched its own mascot, Gō EX Panda (ゴーエクスパンダ, Gō Ekkusu Panda), also known as Gō-chan (ゴーちゃん。) Gō-chan is currently seen on TV Asahi's opening sign-on ID.


TV Asahi's current branding were created by UK design collective Tomato (some members work as the electronic music group Underworld) along with TV Asahi's in-house design department in 2003. It comprises a set of computer-generated "sticks" in white background, which changes in colour and movement along with the background music that accompanies the idents. TV Asahi also uses a brief eyecatch of its sticks animation at the top-left of the screen after commercial breaks. The background music used for TV Asahi's sign-on and sign-off videos are Underworld's Born Slippy .NUXX 2003 and Rez. TV Asahi later updated its sign-on and sign-off video in 2008 with a revised version of computer-generated "sticks" animation and new background music. TV Asahi's slogan New Air, On Air appears at the top of its name. It can be seen on TV Asahi's YouTube channel, which in 2011-12, was replaced by its mascot, Go-Chan.

The company writes its name in lower-case letters, tv asahi, in its logo and public-image materials. Normally, the station branding on-screen appears as either "/tv asahi" or "tv asahi\". The station's watermark appearance is the stick at the top with the station's name at the bottom. The fonts used by TV Asahi for the written parts are Akzidenz Grotesk Bold (English) and Hiragino Kaku Gothic W8 (Japanese).[1]

TV broadcasting

Since 2004, the funding of this station is through sponsorship.

TV Asahi Logo.svg
Kantō Region, Japan
Channels Digital: JOEX-DTV, Channel 24 (UHFLCN 5)
Branding tv asahi
Slogan New Air, On Air.
Affiliations All-Nippon News Network
Owner TV Asahi Corporation
BS Asahi
Tele Asa Channel 1
Tele Asa Channel 2
Zee Asahi
Founded 1957; 64 years ago (1957)
First air date
November 1, 1957
Former channel number(s)
ch.# 10 (analog, 1957-2011), ch. #5 (digital)
Call sign meaning
JOEX = Japan'sOriginal Free-to-Air Educational TV Station
X (10, former channel assignment)
Technical information
ERP 10 kW (68 kW ERP)
Transmitter coordinates 35°39′31″N 139°44′44″E / 35.65861°N 139.74556°E / 35.65861; 139.74556
Translator(s) Hachiōji, Tokyo
Analog: Channel 45

Tama, Tokyo
Analog: Channel 57
Chichi-jima, Ogasawara Islands
Analog: Channel 59
Mito, Ibaraki
Analog: Channel 36
Digital: Channel 17
Hitachi, Ibaraki
Analog: Channel 60
Utsunomiya, Tochigi
Analog: Channel 41
Digital: Channel 17
Maebashi, Gunma
Analog: Channel 60
Digital: Channel 43
Chichibu, Saitama
Analog: Channel 38
Narita, Chiba
Analog: Channel 59
Tateyama, Chiba
Analog: Channel 60
Yokohama Minato Mirai 21, Kanagawa
Analog: Channel 60
Yokosuka-Kurihama, Kanagawa
Analog: Channel 35
Hiratsuka, Kanagawa
Analog: Channel 41
Digital: Channel 24
Kitadaitō, Okinawa
Analog: Channel 48

Minami Daito, Okinawa
Analog: Channel 60


(until July 24, 2011 only for 44 out of 47 prefectures)

JOEX-TV – TV Asahi Analog Television (テレビ朝日アナログテレビジョン)

  • Hachiōji – Channel 45
  • Tama – Channel 57
Islands in Tokyo
  • Chichijima – Channel 59
Ibaraki Prefecture
  • Mito – Channel 36
  • Hitachi – Channel 60
Tochigi Prefecture
  • Utsunomiya – Channel 41
Gunma Prefecture
  • Maebashi – Channel 60
Saitama Prefecture
  • Chichibu – Channel 38
Chiba Prefecture
  • Narita – Channel 59
  • Tateyama – Channel 60
Kanagawa Prefecture
  • Yokohama-minato – Channel 60
  • Yokosuka-Kurihama – Channel 35
  • Hiratsuka – Channel 41
Okinawa Prefecture
  • Kita-Daito – Channel 48
  • Minami-Daito – Channel 60


JOEX-DTV – TV Asahi Digital Television (テレビ朝日デジタルテレビジョン)

Ibaraki Prefecture
  • Mito – Channel 17
Tochigi Prefecture
  • Utsunomiya – Channel 17
Gunma Prefecture
  • Maebashi – Channel 43
Kanagawa Prefecture
  • Hiratsuka – Channel 24



Anime programs

News programs[edit]

  • ANN News (ANNニュース, ANN Nyūsu) (daily news bulletin, simulcast at all ANN stations, weekdays at 1:59 PM and weekends at 5:50 and 11:45 AM; 2:25 (SAT), 3:25 (SUN), 5:30 and 8:54 PM)
  • ANN News and Sports (Saturdays at 12:00 MN)
  • Good! Morning (グッド!モーニング) (early morning show, weekdays from 4:55 to 8:00 AM)
  • Hai! Terebi Asahi Desu. (はい!テレビ朝日です, Yes! This is TV Asahi.) (public service program, 1st and 3rd Sunday of the month at 4:50 - 5:20 AM)
  • Hodo Station (報道ステーション, Hodo Sutēshon) (late night newscast, weekdays from 9:54 to 11:10 PM)
  • Onegai! Morning (お願い!モーニング) (early morning variety show spinoff from Onegai! Ranking, weekdays from 4:00 to 4:55 AM)
  • Saturday Station (サタデーステーション) (Saturdays from 8:54 to 10:10 PM)
  • Sunday Station (サンデーステーション) (Sundays from 4:30 to 6:00 PM)
  • Super J Channel (スーパーJチャンネル) (evening newscast, weekdays from 4:53 to 7:00 PM and weekends from 5:30 to 5:55 PM)
  • Sunday LIVE!! (サンデーLIVE!!)

Sports programs[edit]

News review programs[edit]

  • Super Morning (スーパーモーニング) (late morning show)
  • Morming Show (羽鳥慎一 モーニングショー) (late morning show)
  • Wide! Scramble (ワイド!スクランブル) (daytime wide show)
  • Weekly News Reader (週刊ニュースリーダー)
  • News meeting with Nakai (中居正広のニュースな会)
  • Akira Ikegami's news Was that right? (池上彰のニュースそうだったのか!!)
  • Was that so! News you can learn (そうだったのか!学べるニュース)
  • Beat Takeshi's TV tackle (ビートたけしのTVタックル)

Quiz programs[edit]

  • ¥1,000,000 Quiz Hunter (100万円 クイズハンター) (1981-1993)
  • Cream Stew Quiz Miracle 9 (くりぃむクイズ ミラクル9)
  • Panel Quiz Attack 25 (パネルクイズアタック25)
  • Quiz presentation variety Q-sama !! (クイズプレゼンバラエティー Qさま!!)
  • Time Shock (Original, Time Shock 21, Super Time Shock, The Time Shock)

Variety programs[edit]

  • M-1 Grand Prix (M-1 グランプリ)
  • Matthew's Best Hit TV+
  • Yaguchi Hitori Maru C (やぐちひとりC)
  • Break Out (Break Out) (Thursdays at 1:21 to 1:51 AM)
  • Music Station (ミュージックステーション, Myūjikku Sutēshon) (1986–present)
  • Music-Ru TV (musicる TV) (Tuesdays at 1:21 to 1:51 AM)
  • Saturday Night at the Mysteries (土曜ワイド劇場) (1977-2017)
  • Shinkon-san Irasshai (Sundays at 12:55 to 1:25 PM)
  • Tamori Club (Fridays at 12:20 to 12:50 AM)

Drama programs[edit]

American programs[edit]

Children’s anime tv series[edit]

See also


  1. ^ 株式会社テレビ朝日 Kabushiki-gaisha Terebi Asahi
  2. ^ テレ朝 Tere Asa

External links