Taito

Taito Corporation
Native name
株式会社タイトー
Romanized name
Kabushikigaisha Taitō
Formerly
Taito Trading Co. Ltd.
Subsidiary
Industry Video games
Founded August 24, 1953[a]
Founder Michael Kogan
Headquarters ,
Key people
  • Koichi Ishii
  • (President)
  • Tetsu Yamada
  • (Vice president)
  • Yukio Lizawa
  • (Honorary chairman)
Products Video games
Mobile games
Video arcades
Total equity Increase¥447.9 billion
Number of employees
694 (March 2019)
Parent Square Enix
Website www.taito.com
Footnotes / references
"Taito Corporation Company Profile 2019" (PDF) (in Japanese). Taito. 2019. Archived from the original (PDF) on 15 May 2020. Retrieved 27 May 2020."Square Enix 2019 Annual Report" (PDF). Square Enix. 2019. p. 30. Archived from the original (PDF) on 5 December 2019. Retrieved 3 December 2019.

Taito Corporation[b] is a Japanese company that specializes in video games, toys, arcade cabinets and game centers, based out of Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the Taito Trading Company, importing vodka, vending machines and jukeboxes into Japan. It would begin production of video games in 1973. In 2005, Taito was purchased by Square Enix, becoming a wholly owned subsidiary by 2006.[1]

Taito is recognized as an important player in the early days of video games, producing several hit games such as Space Invaders, Bubble Bobble, Arkanoid, and Darius. Alongside Konami, Namco and Sega, it is one of the most prominent video game companies from Japan and the first that exported its games into other countries.[2] Several of its games have since been recognized as important and revolutionary for the industry - Space Invaders in particular was a major contributor to the growth of video games in the mid-1970s, and the aliens featured in the games are seen as iconic emblems within the video game industry.

The company maintains a chain of arcade centers, known as "Game Taito Stations", across Japan, alongside being a manufacturer of toys, plush dolls and UFO-catcher prizes. It is currently housed in Shinjuku Bunka Quint Building in Yoyogi, Shibuya, the same building as parent company Square Enix.[3][4][5]

History

The company was founded in 1953 by a Ukrainian Jewish businessman named Michael Kogan as Taito Trading Co., Ltd. (太東貿易株式会社, Taitō Bōeki Kabushiki gaisha).[6] Taito started out importing and distributing vending machines. It was the first company to distill and sell vodka in Japan.[7] Later, it began leasing jukeboxes and eventually started to manufacture its own. Taito began producing electro-mechanical arcade games in the 1960s.

Taito changed its name from Taito Trading Company to Taito Corporation in August 1972 and introduced its first video arcade game in 1973. It established its American subsidiary in 1973 in downtown Chicago, Taito America.[8] In 1978 Toshihiro Nishikado, a designer at Taito, created Space Invaders which became the company's most popular title and one of the most memorable games in arcade history, responsible for beginning the golden age of arcade video games.[9][10]

Logo until August 1988

In April 1986 and barely a month after becoming part of the Kyocera group, Taito merged with two of its subsidiaries, Pacific Industrial Co., Ltd. and the Japan Vending Machine Co., Ltd, and absorbed them both. Japan Vending Machine was once an independent company but was purchased by Taito in July 1971 to strengthen its presence in the operation of amusement facilities.[11] Pacific Industrial was created by Taito itself in 1963 to develop products for the company.[11]

In 1992, Taito announced a CD-ROM-based video game console named WOWOW, that would have allowed people to play near-exact ports of Taito's arcades (similar to the Neo Geo), as well as download games from a satellite transmission (as the Satellaview would do later). It was named after the Japanese television station WOWOW and would have utilized its stations to download games. The WOWOW was never released.[12]

Taito America ceased operations in July 1996 after more than 20 years of existence. Taito had already sold exclusive rights for publishing its games in America to Acclaim Entertainment the previous year.[13][14] Similarly, a division existed in London, England, United Kingdom to distribute Taito games in Europe. Taito (Europe) Corporation Limited was created in 1988 and liquidated in February 1998.

Taito Ebina Development Center in Ebina, Kanagawa Prefecture. Opened in 1979, it closed in 2014. [15]

When Taito was owned by Kyocera, its headquarters were in Hirakawachō, Chiyoda.[16] Taito entered the Tokyo Stock Exchange in January 1993, listed in the Second Section. It transitioned to the First Section in September 2003. In October 2000, Taito merged with Kyocera Multimedia Corporation to enter the market of mobile phones for the first time.[17]

On August 22, 2005, it was announced that the gaming conglomerate Square Enix would purchase 247,900 Taito shares worth ¥45.16 billion (US$409.1 million), to make Taito Corporation a subsidiary of Square Enix.[18] The purpose of the takeover by Square Enix was to both increase Taito's profit margin exponentially as well as begin its company's expansion into new forms of gaming (most notably, the arcade scene), and various other entertainment venues. The takeover bid from Square Enix was accepted by previous stockholder Kyocera, making Taito a Square Enix subsidiary.[19] On September 22, 2005, Square Enix announced successfully acquiring 93.7% of all shares of Taito, effectively owning the company by September 28, 2005.[20][21] By March, 2006 Taito became a subsidiary wholly owned by Square Enix and was delisted from the First Section of the Tokyo Stock Exchange.[22]

Square Enix announced on July 28, 2008, that it would liquidate two subsidiaries of Taito, Taito Art Corporation (an insurance and travel agent subsidiary) and Taito Tech Co., Ltd. (an amusement and maintenance subsidiary) on the grounds that both had fulfilled their business purpose. The process ended in October 2008.[23]

Bust of founder Michael Kogan - By Daniel Baharier

In February 2010, Taito's unit for home video games split into a separate company called Taito Soft Corporation (not to be confused with Taito Software, the North American division of the late 1980s).[22] On March 11, 2010, Taito Soft was folded into Square Enix.[24] All of Taito's franchises for video game consoles in Japan are since published by Square Enix.

On November 30, 2016, Taito announced that it will distribute Space Invaders and Arkanoid for Facebook with Instant Games on Facebook Messenger and Facebook News Feed.[25]

On July 3, 2018, Taito announced in Famitsu that it will return to the software publishing business for the eighth generation of video game consoles. The intention to return to the home console market came about because the company decided that it would be necessary to release Taito's intellectual properties on current platforms in order to increase profit. The company has various properties planned in its software pipeline, from re-releases to new titles for various platforms; however, Taito highlighted that the console software market is a challenging business for the company. Taito intends to develop original games for consoles in the future.[26]

Mergers

Taito Corporation has uninterruptedly incarnated three different companies over the course of its existence.

First company

The company was founded in 1953 as "Taito Trading Company". In 1972, the name of the company was changed to "Taito Corporation".

Second company

In March 2006, Square Enix, which already owned 93% of the company, wanted to make Taito a wholly owned subsidiary.[27][22] To accomplish this goal, Square Enix merged Taito into SQEX Corporation.[27][22] Although the combined company took on the name "Taito Corporation", it was actually Taito that was dissolved and SQEX that was the surviving entity.[22]

SQEX was established on June 22, 1999, under the name The Game Designers Studio as a shell corporation of the defunct Square Co, Ltd. The Game Designer Studios was used by Square to bypass an exclusivity deal to develop for Sony's PlayStation consoles.[28]

Third company

Square Enix Holdings wanted all of its arcade operations to be regrouped into one subsidiary. And so, the third and present Taito Corporation came to being on February 1, 2010, by merging the second company (formerly SQEX/Game Designers Studio) with ES1 Corporation.[29] In an "absorption-type company split" move, the second company was split and renamed Taito Soft Corporation, while ES1 Corporation became the third Taito Corporation.[29]

During its merger with the second company to become itself the new Taito Corporation, ES1 inherited all of Taito's arcade and mobile businesses, and nearly the totality of its employees.[29] On the other hand, Taito Soft Corporation (formerly SQEX) was left with 10 employees to concentrate exclusively on the development and publishing of video games for home consoles.[29] Taito Soft Corporation was eventually merged into Square Enix in March 2010 and dissolved.

ES1 Corporation was established on June 1, 2009, as an operator of arcade facilities.[29] ES1 Corporation was owned by the shell company SPC1, itself a wholly owned subsidiary of Square Enix Holdings.[29] SCP1 dissolved when ES1 became Taito Corporation in February 2010.[29]

As such, the current Taito Corporation is technically the company formerly called ES1 Corporation.[29]

Games

Taito has developed and published video games since 1973, becoming one of the earlier Japanese video game developers and one of the largest arcade game manufacturers in the world. Space Invaders is the company's most notable work, grossing $13.93 billion as of 2016.[30] Alongside Space Invaders, Taito has created several well-regarded video game franchises, including Bubble Bobble, Arkanoid, Groove Coaster, Elevator Action, Qix, RayForce, Battle Gear and Densha de Go!.

See also

Note

  1. ^ Current company established in June 2009
  2. ^ Japanese: 株式会社タイトー Hepburn: Kabushiki gaisha Taitō

References

  1. ^ "Revitalizing The Legacy: An Interview With Taito's Keiji Fujita". Gamasutra.
  2. ^ Kent, Steven L. (2002). The Ultimate History of Video Games: The Story Behind the Craze that Touched our Lives and Changed the World. New York: Random House International. ISBN 978-0-7615-3643-7. OCLC 59416169. Archived from the original on June 24, 2016.
  3. ^ "Company Overview Archived 2011-07-16 at the Wayback Machine." Taito Corporation. Retrieved on January 30, 2011. "Head Office 15F, Shinjuku Bunka Quint Bldg,3-22-7 Yoyogi,Shibuya-ku,Tokyo 151-8648,JAPAN."
  4. ^ "Corporate Profile." Square Enix Corporation. Retrieved on January 30, 2011. "Headquarters Shinjuku Bunka Quint Bldg. 3-22-7 Yoyogi, Shibuya-ku,Tokyo 151-8544, Japan."
  5. ^ "Map." Square Enix Corporation. Retrieved on January 30, 2011. "Location Shinjuku Bunka Quint Bldg. 3-22-7 Yoyogi, Shibuya-ku, Tokyo 151-8544, Japan."
  6. ^ "会社情報". Taito. Retrieved 2019-12-06.
  7. ^ "Before Space Invaders, Taito Made Vodka". Kotaku.
  8. ^ Smith, Alexander (November 19, 2019). "They Create Worlds: The Story of the People and Companies That Shaped the Video Game Industry, Vol. I: 1971-1982". CRC Press – via Google Books.
  9. ^ https://timeline.com/golden-age-video-arcades-940a177ccb30
  10. ^ https://www.gamasutra.com/blogs/DeanSmith/20160620/275303/The_role_of_Space_Invaders_as_the_archetypal_action_videogame_and_why_its_theme_of_One_Versus_Many_is_so_successful.php
  11. ^ a b "Taito Corporate History". Taito Corporation.
  12. ^ Life, Nintendo (August 11, 2015). "The Tragic Tale Of Taito's WOWOW, The Console Which Promised Download Gaming In 1992". Nintendo Life.
  13. ^ "Game Industry Rebounds". GamePro. No. 88. IDG. January 1996. pp. 22–23.
  14. ^ "Jupiter Strike". Next Generation. No. 15. Imagine Media. March 1996. p. 81.
  15. ^ "The demolition of Japan's videogame history". Kill Screen. March 24, 2016.
  16. ^ "Company Outline." Taito Corporation. January 11, 1998. Retrieved on January 30, 2011 "Head Office 2-5-3 Hirakawa-cho,Chiyoda-ku,Tokyo 102,JAPAN." Address in Japanese: "東京都千代田区平河町二丁目5番3号"
  17. ^ "Taito Corporate History". Taito. Retrieved 2 April 2017.
  18. ^ Jenkins, David (August 22, 2005). "Square Enix Makes Bid For Taito". Retrieved 2007-08-26.
  19. ^ "Square Enix ready to acquire Taito". The Japan Times. 23 August 2005. Retrieved 2 April 2017.
  20. ^ Carless, Simon (September 22, 2005). "Square Enix Nears Takeover Of Taito". Retrieved 2007-08-26.
  21. ^ Klepek, Patrick (September 28, 2005). "Square Enix Swallows Taito". Archived from the original on February 4, 2012. Retrieved 2007-08-26.
  22. ^ a b c d e "Square Enix To Make Taito A Wholly-Owned Subsidiary" (PDF). Square Enix Co., Ltd. 12 December 2005. Retrieved 1 November 2016.
  23. ^ "Notice regarding Dissolution and Liquidation of Subsidiaries" (PDF). Square Enix Co., Ltd. 28 September 2008. Retrieved 28 September 2008.
  24. ^ "Taito Corporation - Notice of Inquiry Change". Taito Corporation. 2006. Retrieved 11 March 2010.
  25. ^ "Timeless Classics "Space Invaders" and "Arkanoid" Heading "Instant Games" on Messenger and Facebook News Feed" (PDF). Taito. 30 November 2016. Retrieved 2 April 2017.
  26. ^ "Ninja Warriors Again announced for Switch". Gematsu. 3 July 2018. Retrieved 7 July 2018.
  27. ^ a b Jenkins, David. "Gamasutra - The Art & Business of Making Games". www.gamasutra.com.
  28. ^ "IGN - Sony buys stake in Square". IGN.com. Retrieved 2013-12-25.
  29. ^ a b c d e f g h "Notice of an Absorption-type Company Split Between Taito Corporation and ES1 Corporation" (PDF). Square Enix Holdings. 27 November 2009. Retrieved 1 November 2016.
  30. ^ "World of Warcraft Leads Industry With Nearly $10 Billion In Revenue". Game Revolution. CraveOnline. January 26, 2017.

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